Amazon announced on Tuesday that Prime Video will become the new home for the Emmy Awards, marking a shift for another major Hollywood awards show from broadcast television to streaming. This arrangement will begin in 2027 and last for six years.
The awards show will be streamed worldwide on Prime Video, going live in over 240 countries and territories. Non-Amazon Prime subscribers will also have access to watch the ceremony on the platform.
This move comes as the Emmys have faced potential declines in viewership, with more of its audience moving to streaming services. The 78th Primetime Emmy Awards on NBC saw ratings down nearly 10% from the previous year, although its 6.87 million viewers were higher than the all-time low of 4.3 million in January 2024.
Other major awards shows have also transitioned to streaming, with YouTube acquiring rights to stream the Oscars starting in 2029, and Netflix having streamed the Screen Actors Guild Awards since 2024.