Festivalgoers at Reading and Leeds Festivals recently encountered powerful messaging from the ENOUGH campaign, designed to raise awareness about violence against women and girls. The initiative, a collaboration between the government, police, and the music industry, aimed to highlight abusive behaviours that often go unrecognised.
The campaign, which also featured at Latitude Festival earlier this summer, sought to reach hundreds of thousands of young people with messages intended to shift attitudes and encourage reflection. This effort is part of a broader mission to ensure more individuals understand their role in preventing violence against women and girls (VAWG).
Minister for Safeguarding and Violence against Women and Girls, Satvir Kaur, stated that the government is determined to halve VAWG in a decade. Minister for Women and Equalities, Bridget Phillipson, emphasised that challenging violence and misogynistic views is everyone's responsibility.
Melvin Benn, Managing Director of Festival Republic, expressed pride in partnering with the government on the ENOUGH campaign, highlighting the commitment to creating safe and inclusive environments at their events. Thames Valley Police also continued their 'Consent Conversations' campaign at Reading Festival, developed in 2024 to spark discussions around consent.