A long-standing tradition is set to come to an end following Fifa's announcement of a new partnership, marking the end of its 50-year association with Panini. The news, revealed on Thursday, confirms that Panini World Cup sticker albums will cease production after the 2030 Fifa World Cup. The partnership between Fifa and Panini began in 1970, with the first World Cup sticker book published ahead of the 1970 tournament in Mexico. Since then, the iconic sticker albums have become a staple for football fans across the globe, providing a fun and engaging way to follow the tournament.
Fifa Ditches Panini for New Partnership Ending 50-Year Sticker Album Tradition
UKPulse News DeskFifa has announced a new partnership, marking the end of the 50-year association with Panini and the Panini World Cup sticker albums. The last Panini World Cup sticker album will be published ahead of the 2030 FIFA World Cup.
- Fifa and Panini's partnership has spanned over 50 years
- The new partnership will see the end of Panini World Cup sticker albums after the 2030 World Cup
- The first Panini World Cup sticker book was published in 1970
Why this matters: This change will affect football fans of all ages, who have grown up collecting and trading Panini World Cup stickers. The end of the Panini World Cup sticker album tradition will also have implications for the football industry as a whole.
What this means for you: This story may affect public services, government policy, taxes, local councils or household support depending on how the policy develops. UKPulse will update this story as more details become available.