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Fifa to Review Abandoned World Cup Sell-Off Plan Amid Council Pressure

Fifa will present a review of its abandoned FFE initiative to the Fifa Council, following complaints from Danish football head Jesper Moller regarding a lack of details on the cancelled scheme.

  • Fifa will present a review of the withdrawn Fifa Forward Enterprise (FFE) proposal to its Council.
  • The FFE initiative, launched by Gianni Infantino, aimed to sell commercial shares in major tournaments.
  • Widespread opposition led to the abandonment of the plan and calls for governance reforms.

Fifa has confirmed it will present a review of the abandoned Fifa Forward Enterprise (FFE) initiative to the world football body’s council. This decision follows complaints from Danish football head Jesper Moller, who voiced frustration last week over Fifa's refusal to provide details on the cancelled scheme.

The dispute centres on a now-shelved project, launched by Fifa president Gianni Infantino, which aimed to sell commercial shares in major tournaments to external financiers. Fifa stated to Reuters that a review of the withdrawn proposal will be presented to the Fifa Council, which comprises 37 delegates.

Infantino's proposal to sell a 20 per cent share in the World Cup and other competitions faced widespread opposition. Key confederations, including Uefa, the AFC, and Concacaf, demanded governance reforms, and discussions were held regarding a potential vote of no confidence against the president.

A growing number of European bodies have withdrawn their support for Infantino's re-election campaign, with Greek Football Association President Makis Gagatsis and former Germany national team director Oliver Bierhoff aligning with Uefa's reform efforts. Despite this pressure, sources familiar with internal discussions suggest Infantino maintains enough votes for re-election, potentially leading critics to focus on curtailing his authority instead. Infantino is set to campaign for a fourth term in Rabat on March 18, 2027, a date confirmed by Fifa earlier this month.

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