FIFA is moving forward with plans to sell a minority stake in a new commercial entity that will oversee the World Cup and Club World Cup. The proposed valuation for this entity is $20 billion, with the sale of 20 to 30 per cent aiming to raise up to $4.2 billion.
This initiative is intended to enhance transparency and accountability within international football, as well as generate significant funds for game development. Chad Teixeira, a media commentator, suggests that this move could bring financial discipline to an organisation that has historically treated it as an optional extra.
Under the proposed structure, FIFA would maintain majority control. The 211 member associations are each guaranteed a stake reportedly worth around $20 million, which they can either hold or cash out immediately. Development funding for these associations is also set to increase from $8 million to $20 million per cycle, with further increases planned.
Outside investors, reportedly including JPMorgan and Joshua Kushner’s Thrive Eternal, are said to be among those interested in buying into the new entity. The 2026 tournament was the most successful in the competition’s history, generating nearly $12 billion for FIFA across the cycle.