Gen X employees, aged 46-61, identified as potential online influencers
UKPulse Local Desk
A marketing expert suggests that Generation X individuals, particularly those in their peak careers, are becoming a powerful, if underrated, force online, with some employees gaining significant social media followings.
- Gen X individuals with jobs, aged 46-61, are considered to be at their career peak.
- Marketing guru Joel Marlinarson suggests that over-50s employees are "the next biggest influencers."
- Kathryn Turner, M&S Food's director of product development, has garnered up to 2 million views on her TikTok videos.
Generation X individuals, aged between 46 and 61, who are in employment are currently at the peak of their careers. Joel Marlinarson, a marketing guru, has suggested that this generation has become a powerful, yet underrated, online force.
Marlinarson identifies over-50s employees as "the next biggest influencers." As an example, Kathryn Turner, M&S Food's director of product development, launched her TikTok account in May and her videos have since achieved up to 2 million views, attracting nearly 250,000 followers.