The government has launched the 'New Moves Club' campaign, which is part of its wider 'Let's Move!' initiative. The campaign aims to encourage families across the country to try new activities together, with a focus on making physical activity fun and accessible.
New research reveals that 82% of parents would like their family to be more active together. However, the survey also found that parental confidence can be a barrier, with 49% of parents not considering themselves 'sporty' and 61% avoiding activities due to concerns about their ability. Additionally, 68% of parents stated it is harder to encourage their children to be active if they are not active themselves.
EastEnders actress Charlie Brooks and fitness coach Joe Wicks have joined the campaign to launch the 'New Moves Club'. Sports Minister Stephanie Peacock stated that the campaign celebrates 'having a go, and most importantly having fun', encouraging families to try new activities together.
The 'Let's Move!' campaign suggests activities that can take just 10 minutes, working towards the NHS recommended 60 minutes of daily active time for children. The research also highlighted that moving together as a family can lead to more quality time (53%), happier children (47%), and less screen time (45%).