British car buyers have stuck with grey as their top colour choice for the sixth year running, with new RAC analysis showing the nation's continued love affair with neutral tones shows no signs of fading.
Grey's dominance reflects practical concerns that drive purchasing decisions across the UK. Black and white claimed second and third place respectively, cementing the appeal of monochrome options amongst motorists who prioritise resale value and timeless appeal over bold statements.
Blue and red still feature in the top five, offering modest colour without venturing into risky territory. Meanwhile, adventurous shades like yellow and green remain niche choices, representing only a tiny fraction of new registrations as buyers continue favouring colours unlikely to date.
The preference for grey stems from hard-headed practicality. These neutral shades hide dirt better, require less maintenance, and crucially hold their value on the used car market. For families and individuals making what's often their second-largest purchase after housing, choosing a colour with broad appeal makes financial sense.
The trend reveals telling insights into British consumer behaviour. Despite manufacturers offering increasingly diverse models packed with cutting-edge technology, buyers remain remarkably conservative when it comes to appearance—prioritising substance over style in a decision that will sit on their driveway for years to come.