Property lead-generation and comparison business iPlace Global has rebranded as PinLocal. The move is part of an effort to increase its use of artificial intelligence (AI) and live data.
The rebrand follows iPlace Global’s acquisition by AcqSoft in late 2025. PinLocal connects consumers with conveyancers, law firms, RICS surveyors, and removals companies through a group of comparison and home-moving platforms.
As part of this overhaul, PinLocal intends to use AI alongside live property information, Land Registry records, and its own data. This is planned to improve the matching of customer enquiries with professional firms. The technology will also aim to provide firms with more information about the customer, property, and required service before initial contact.
Tom Durbin St George, chief revenue officer at PinLocal, stated that the rebrand signals investment in technology, data, and infrastructure. He added that the underlying technology is being developed to support other professional services in the future, beyond the initial focus on the UK property and home-moving market.