Jaguar Land Rover (JLR) has announced plans to cut 4,000 jobs. This decision follows a period of declining sales across its major markets and the impact of a cyber-attack that affected production last year.
The carmaker has been investing billions into developing electric vehicles, facing intense competition from Chinese brands. Sales in China fell from 146,000 cars in 2017 to 62,400 in the last financial year, with competition and a new luxury car tax impacting profit margins.
JLR's sales in the US also decreased, from over 120,000 cars in the year to March 2025 to just under 100,000 the following year. This decline was partly attributed to the cyber-attack in September 2025, which cost the company £1.9bn, and the introduction of US import tariffs.
The company is planning a partnership with Stellantis to build new Defender-badged vehicles in the US, specifically for that market, to avoid tariffs. High energy costs in the UK are also cited as a challenge for JLR and its suppliers.
The first electric Range Rover was unveiled last week as part of a £15bn programme. The first all-electric Jaguar car is scheduled for its public debut on 6 October.