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Judge Blocks X Rival From Using 'Twitter' Name, Allows 'Tweet' Mark

A federal court has temporarily barred an X rival, Operation Bluebird, from using the "Twitter" name, but found that X likely abandoned the "tweet" trademark and bird logo. Operation Bluebird has since relaunched as Tweet.app.

  • A federal court in Delaware ruled that Operation Bluebird cannot use the "Twitter" name.
  • The court found X likely abandoned the "tweet" trademark and the Twitter bird logo.
  • Operation Bluebird has rebranded its social network as Tweet.app and launched to the public.

A federal court in Delaware has issued a split ruling in a trademark dispute between Elon Musk's X and a startup, Operation Bluebird. The court temporarily barred Operation Bluebird from using the "Twitter" name for its rival social network, siding with X on the core "Twitter" trademark.

However, the court also determined that X had likely abandoned the word "tweet" and the Twitter bird logo. This decision has allowed Operation Bluebird to rebrand its website as Tweet.app, utilising the "tweet" name, and launch to the public.

U.S. District Court Judge Colm F. Connolly granted X's request for a preliminary injunction regarding eight Twitter-related marks, but denied it concerning the "Tweet" mark and the Twitter bird logo. The judge's opinion stated that Operation Bluebird was "likely to succeed in proving both that X Corp. discontinued the bona fide use of the Tweet mark and Bird logo and that it intends not to resume the use of the marks."

Operation Bluebird, which is charging users $20 to reserve a handle and join the network, reportedly had over 172,000 people request a handle before its launch. The case will continue to determine X's ultimate rights to any of the Twitter marks.

Why this matters: This ruling impacts the branding and naming conventions for social media platforms, particularly those seeking to leverage elements of the former Twitter brand.

What this means for you: If you are interested in joining the new social network, Tweet.app, you may need to pay $20 to reserve your handle.

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