British fashion label Kitri has announced it will be winding down its operations, bringing an end to almost a decade in business. The London-based brand, which gained popularity for its distinctive designs and availability both online and within selected M&S stores, confirmed it would be "closing its doors in the coming weeks." Shoppers have expressed disappointment at the news, with many describing themselves as 'devastated' by the closure of the much-loved retailer.
Founded in 2017, Kitri quickly established a reputation for its vibrant prints, bold colours, and unique silhouettes, catering to a demographic seeking distinctive yet wearable fashion. Its presence in Marks & Spencer outlets broadened its reach, making its contemporary styles accessible to a wider UK audience. The brand's owner confirmed the decision, stating that the company would cease trading after its current stock is sold.
In response to the imminent closure, Kitri has launched a substantial closing down sale, offering discounts of up to 70% on all remaining items. This presents an opportunity for consumers to purchase the brand's apparel at significantly reduced prices. For instance, a dress originally priced at £150 might now be available for £45, representing a saving of £105. Availability is subject to stock levels, and consumers are advised to check the Kitri website for specific product details and pricing.
The closure of Kitri highlights the ongoing challenges faced by independent fashion retailers in the current economic climate, despite having established partnerships with larger high street names like M&S. While specific reasons for the closure have not been detailed, factors such as rising operational costs, supply chain pressures, and shifts in consumer spending habits often contribute to such decisions within the retail sector. The brand's distinctive aesthetic had garnered a loyal customer base, making the news particularly impactful for its followers.
Consumers purchasing items during the closing down sale should be aware of their consumer rights under UK law. While discounts are significant, items must still be 'as described' and 'of satisfactory quality'. However, return policies for closing down sales can sometimes differ, so it is advisable for shoppers to review Kitri's specific terms and conditions regarding returns and exchanges during this final period. The sale is expected to continue until all stock is depleted or the official closure date is reached.