London City Lionesses have signed what their owner, Michele Kang, describes as the largest shirt sponsorship deal in women's football with sports brand Nike. Kang stated the agreement is worth more than current top deals in the women's game and even surpasses some Premier League men's team sponsorships.
The previous largest deal for a women's side was believed to be for the new National Women's Soccer League (NWSL) franchise in Atlanta, reportedly valued at about $4m (£2.96m). Kang confirmed the London City deal is higher than this figure.
This announcement follows a significant summer for London City, which saw them sign players including two-time Ballon d'Or winner Alexia Putellas, Spain defender Mapi Leon, ex-England goalkeeper Mary Earps, and Lyon winger Kadidiatou Diani. London City is the only independent women's club in England's top flight, as other Women's Super League clubs share shirt sponsors with their men's teams.