Premix cocktails are often characterised by sugary, synthetic fruit flavours that can mask the taste of the base spirits, according to a recent tasting. Absolut's passionfruit martini and Malibu's piña colada are highlighted as examples of this trend.
However, some premix options are noted for offering a more refined taste. Brands such as Whitebox and Moth produce drinks described as more 'grown up', partly due to higher alcohol by volume (ABV) content. Marks & Spencer's premium Served range is also recognised for its character and acidity, with the mojito and lychee martini specifically mentioned.
Spritz cocktails are identified as working particularly well in cans, with M&S's limoncello spritz and Aperol Spritz To Go cited as popular and dependable choices.