Veteran broadcaster Lorraine Kelly has revealed she is embracing the significant reduction in her ITV daytime show's schedule, despite initially describing the cuts as 'heartbreaking'. The presenter, who has fronted her titular morning programme since 2010, saw its runtime halved and the number of weeks it airs each year drastically cut from 52 to 30.
The changes, which came into effect in January after being announced in May 2025, mean that Good Morning Britain now occupies the 9am to 10am slot for 22 weeks of the year. Kelly's programme now runs for 30 minutes instead of an hour. While acknowledging the initial 'shock' of the cutbacks, Kelly, 66, told Radio Times that the new arrangement has 'actually worked out really well', allowing her more free time.
Kelly, a best-selling author, highlighted the benefits of her lighter schedule, explaining that it has 'opened up a whole new world'. She can now dedicate more time to her granddaughter, Billie, whom she describes as 'human sunshine'. Furthermore, the reduced television commitments enable her to concentrate more fully on her writing, rather than fitting it in during late-night hours or sacrificing holiday plans. She emphasised that she is 'absolutely not' angry about the development.
The scheduling overhaul by ITV also led to changes for the programme's stand-in presenters, Ranvir Singh and Christine Lampard, who are no longer required for the Friday slots. Other popular daytime shows, This Morning and Loose Women, were unaffected by these adjustments and continue in their established slots from 10:30am to 12:30pm and 12:30pm to 1:30pm respectively.
ITV stated at the time of the announcement that the financial resources saved from these production changes would be reinvested into other genres across its programming. Kelly had previously indicated no plans for retirement, telling The Mirror last year that she intended to continue presenting 'until people get fed up'.