The trend for comfortable yet stylish loungewear is influencing travel fashion in 2026, with many travellers choosing elevated pieces for flights. This shift means that items like slouchy joggers, sharp sweatshirts, leggings, and hoodies are now considered appropriate for both business class lounges and economy cabins.
Brands such as Varley are noted for their comfortable fabrics, while Uniqlo offers affordable lounge essentials with a focus on minimal design and quality materials. British brand Tala, founded by Grace Beverley, combines style and functionality with a commitment to sustainability, using organic cotton and recycled blends.
Other brands like Asceno are highlighted for their pyjama-inspired fashion, offering pieces made from lambswool and UK-sourced cashmere. Pangaia is recognised for its innovative sustainable practices, using organic and recycled heavyweight cotton for its loungewear. High street brands like Cos and H&M also provide a range of loungewear options, including cashmere pieces and soft, effortless separates.
For those seeking luxury, Lilysilk offers a silk-blend knit collection, while Alo Yoga and Adanola provide activewear-inspired loungewear that balances comfort and style. Adidas Originals has also seen a resurgence, with its track jackets and trackpants being styled for travel.