A free immersive exhibition celebrating Madonna's 68th birthday is set to open in central London this weekend. Titled 'C’Mon Meet Me On The Dancefloor', the interactive installation will be available to the public at Outernet London from tomorrow, August 16.
Created and directed by Lookport Studio in collaboration with the venue, the exhibition will feature music and large-scale visual storytelling across The Now Building’s 360-degree digital screens. Attendees will have the opportunity to leave personal messages, with selected photographs and messages to be displayed on the screens.
Alex Wolf, founder and creative director of Lookport, stated that the aim was to honour Madonna's drive and allow the audience to express their connection to her work. Philip O’Ferrall, CEO of Outernet, added that it is a privilege to celebrate Madonna and her connection with fans in this creative and interactive way. The experience will screen at multiple times throughout the day.
Madonna released her 15th studio album, 'Confessions II', last month, which NME awarded four stars. She also recently performed 'Love Sensation' with Kylie Minogue at WorldPride Amsterdam.