Financial expert and consumer champion Martin Lewis has written an open letter to the Prime Minister, criticising the government's inaction on scam ads.
The letter, obtained by UKPulse Media, highlights the Prime Minister's previous commitment to tackling online harm and abuse, stating that 'if you profit from harm and abuse, you lose the right to self-regulate'. However, Lewis argues that little has been done to address the issue of scam ads, which continue to plague UK consumers.
According to Lewis, scam ads have become a significant problem, with many consumers falling victim to fake online adverts. He claims that the government's inaction has allowed scam ads to proliferate, causing significant financial harm to many individuals.
The issue of scam ads has been a long-standing concern for Lewis, who has been vocal about the need for greater regulation of online advertising. In his letter, he calls on the Prime Minister to take immediate action to address the issue, including introducing tougher regulations on online advertisers and increasing funding for consumer protection agencies.
The Prime Minister's office has yet to respond to Lewis's letter, but the issue is likely to be a contentious one in the run-up to the next general election.
As the UK's online landscape continues to evolve, the issue of scam ads is likely to remain a pressing concern for consumers. Lewis's call for action highlights the need for greater regulation and protection for UK consumers in the digital age.