Meta has quietly launched 'Pocket', an experimental artificial intelligence (AI) application that empowers users to generate and share interactive mini-games through text prompts. The app, which became available on both the App Store and Google Play on 29 June 2026, represents a significant step in Meta's ongoing push to make AI creation tools more accessible to a wider audience.
Pocket's functionality appears to be an evolution of the 'vibe-coded' gaming platform Gizmo, whose development team Meta acquired earlier this year. The new app describes itself as "a creative platform for making and sharing gizmos," with 'gizmos' being the term for these interactive experiences. Users can also browse a discovery feed to play creations from others, a feature mirroring Gizmo's original design, which garnered over 635,000 lifetime installs and a 98% positive sentiment.
The launch was initially spotted by reverse engineer Alessandro Paluzzi on 13 July 2026, though app intelligence data indicates its quiet debut almost two weeks prior. Meta has yet to make an official announcement regarding Pocket, suggesting it remains in an early experimental phase. This is further supported by its current limited availability, with the app only accessible to users in Brazil.
This initiative follows Meta's previous ventures into AI-powered content creation, including AI-generated images via its Meta AI app and AI videos through its Vibes app. The company has also integrated AI features across its various social platforms and its video-editing app, Edits, demonstrating a clear strategic direction towards embedding AI capabilities into its product ecosystem.
For UK businesses and consumers, Meta's expansion into AI-driven gaming could signal future opportunities and challenges. If widely rolled out, such platforms could democratise game development, allowing small businesses and individual creators to rapidly prototype and launch interactive content without extensive coding knowledge. However, it also raises questions about content moderation, intellectual property, and the potential for AI-generated content to impact traditional game development sectors.