Meta introduced a new subscription service called Meta One on Tuesday, offering expanded AI usage and premium features across Facebook, Instagram and WhatsApp. The plans give users access to AI tools for creating and editing images and generating videos, as well as in-app tools such as the AI-powered Restyle editing tool on Instagram.
The consumer plans include Core at $7.99 per month and Premium at $19.99 per month, both of which include Facebook Plus, Instagram Plus and WhatsApp Plus features. Premium offers more AI usage than Core. Subscribers can use tools including Muse Image and Muse Video, edit Instagram Stories with Restyle, and use voice effects and creative tools more often.
Business and creator plans include Essential at $14.99 per month and up, Advanced starting at $49.99 per month, Expert starting at $149 per month, and Max starting at $499 per month. Meta noted that plan benefits, pricing and availability may vary by region, app and account. Essential offers tools to manage a creator or business presence, expanded access to the Meta Business Agent, a verified badge and channel on the WhatsApp Business App, and impersonation detection. Advanced adds features such as scheduling stories up to 30 days in advance, support for links in organic posts and reels, exportable analytics, deeper audience insights, team member access, more linked devices, more business broadcast credits and more Meta Business Agent responses.
Meta plans to later add more features and agent skills for areas such as end-to-end marketing, business operations, content creation and optimisation. It will also soon introduce Edits Plus to Meta One, providing more cloud storage for syncing projects across devices and additional usage of the Edits AI assistant.
The plans follow Meta's March addition of subscription tiers to its top social apps, including Instagram Plus at $3.99 per month, Facebook Plus at $3.99 per month and WhatsApp Plus at $2.99 per month. Appfigures data shows Instagram's daily worldwide revenue now averages $1.2 million as of the week of September 9, while Facebook's daily revenue reaches $528,000, increases of 475% and 143% respectively from the week prior. US users accounted for 32% of Instagram's and 39% of Facebook's revenue after the plans gained traction on September 9, roughly 10% above each app's historical US baseline.
BNP Paribas forecasts Meta's subscription push will add $13.5 billion in revenue by 2028, and Truist estimates the company could add $20 billion in revenue by 2030.