A new form of entertainment, microdramas, has arrived in the UK after originating in China approximately seven to eight years ago. These over-the-top, soap opera-style series feature episodes that are typically 60-90 seconds long.
The UK is now leading Europe in microdrama viewership, with 8.2 million people tuning in each month. Channel 4 recently announced it was launching its first microdrama, indicating a growing presence in the British media landscape.
Microdramas often feature premises such as infidelity, arranged marriage, and secret billionairehood. The format is forecast to generate $1.5 billion in revenue in the US by the end of this year.