Used car marketplace Motorway is projected to achieve its first profit in 2026, a decade after its establishment. Co-founder and chief executive Tom Leathes stated this expectation after years of significant losses.
The tech firm saw an 18% rise in revenue, reaching £78.8m in 2025. During the same period, pre-tax losses decreased by over £10m to £25.3m.
Earlier this year, Motorway, which has sold more than a million cars through its platform, entered a sponsorship agreement with TNT for its Premier League match broadcasts. This deal aims to attract a broader customer base.
Mr Leathes noted that while the company continues extensive brand marketing, it has improved its understanding of effective and impactful strategies.