Marks & Spencer, the high street giant, has announced that it will no longer use tape measures for bra fittings. The move is in response to a successful trial in 23 stores, where fitters estimated cup and band size by eye. The company claims that this method provides a more comfortable experience for its customers, who are estimated to be around one million per year. The new no-touch bra fittings are expected to roll out across all M&S stores in the coming months. A spokesperson for the company stated that the decision was made to improve the overall shopping experience for its customers. The move is also expected to reduce the risk of discomfort and anxiety associated with traditional bra fittings. M&S is known for its wide range of lingerie and bra sizes, and the introduction of no-touch bra fittings is seen as a significant step forward for the company. In terms of pricing, it is unlikely that the new fitting method will have a significant impact on the cost of M&S' bras, which currently range from £5 to £30. Customers can expect to continue to find a wide range of bras at affordable prices in M&S stores.
M&S Ditches Tape Measures for Bra Fittings
UKPulse Consumer DeskMarks & Spencer is introducing no-touch bra fittings in all stores after a successful trial in 23 outlets. The high street giant aims to provide a more comfortable experience for its customers.
- M&S is adopting no-touch bra fittings in all stores
- The move follows a successful trial in 23 outlets
- Fitters will estimate cup and band size by eye
Why this matters: This move is significant for UK consumers, particularly women with bra sizes that are hard to find. The introduction of no-touch bra fittings will provide a more comfortable and less anxiety-inducing experience for customers.
What this means for you: This story may affect household budgets, bills, savings, benefits or financial planning depending on your circumstances. Check whether the change applies to you before making financial decisions.