The Property Agency Benchmark, developed by property consultancy Olliverr. and marketing agency House of Marque, is designed to help agencies identify and quantify inefficiencies. The service examines operational processes, technology use, marketing, and lead handling to estimate the financial impact of identified issues.
Agencies begin by completing a questionnaire of approximately 20 questions. Olliverr. founder Sam Olliver then assesses the operational aspects, including workflow and technology utilisation. House of Marque’s Adam Graver and Lucy Collinge evaluate marketing strategies, customer acquisition, messaging, and enquiry handling.
Following the assessment, participating agencies receive a combined report within 10 working days. This report outlines three priority actions, estimates their potential financial impact, and projects the effect of changes over the subsequent 90 days. The process concludes with a 45-minute call involving representatives from both businesses.
The initial cost for the Property Agency Benchmark is £1,000 for the first seven agencies, after which the fee will increase to £1,250. This fee can be credited against further work commissioned from either Olliverr. or House of Marque.