The Charity Commission and the Fundraising Regulator have collaborated to release new joint guidance, aiming to assist members of the public who wish to raise money for charitable causes. This initiative seeks to ensure that fundraising efforts are conducted safely, protecting both the individual fundraiser and the beneficiary charity from potential issues.
The guidance comes at a time when public donations and legacies account for almost a third of the charitable sector's annual income. It provides practical steps for individuals considering setting up a fundraising appeal, particularly in response to emergencies. A key message from the regulators is that when someone undertakes to raise money for charity, they, not the charity, bear the responsibility for ensuring the funds reach their intended destination.
Among the practical recommendations, the guidance advises individuals to clearly name the charity they are fundraising for from the outset. Transparency in all communications is also emphasised, including clearly stating what the money is being raised for, alongside the charity's name and registered number. This clarity is crucial for maintaining public trust and avoiding misunderstandings.
Further recommendations include setting a clear target and time limit for appeals, and explicitly informing donors about any expenses that will be deducted before funds are transferred to the charity. The regulators also advocate for the use of reputable online fundraising platforms over personal bank accounts, which can offer greater security and transparency for donors. The full guidance also provides advice on creating contingency plans should circumstances change during an appeal.
The intention behind this joint guidance is to help individuals avoid common pitfalls, such as unnecessary administrative complications involving regulators or public criticism regarding the speed at which funds reach their intended cause. By taking proactive steps, fundraisers can help safeguard public trust in charitable giving and mitigate the risk of an appeal being perceived as fraudulent. This collaborative effort marks the first time both regulators have issued joint advice specifically for those looking to fundraise, building on their existing guidance for safe donating.
David Holdsworth, Chief Executive of the Charity Commission, highlighted the generosity of the British public and the importance of understanding legal responsibilities when fundraising. Gerald Oppenheim, CEO of the Fundraising Regulator, underscored the invaluable contribution of public fundraising to the charity sector and the role this guidance plays in helping fundraisers comply with the law and build donor trust. While this guidance doesn't directly impact the broader economic landscape or FTSE 100, it aims to foster a more secure and trustworthy environment for the significant flow of donations that underpin a vital part of the UK's social fabric.
Source: Charity Commission and Fundraising Regulator