New UK CertifID trust mark launches to streamline homebuying identity checks
UKPulse Property Desk
A new government-backed digital identity trust mark, UK CertifID, launches today, aiming to reduce repeated identity checks during property transactions.
- The UK CertifID trust mark launches today, 1 September, for Digital Verification Service (DVS) providers.
- It aims to help property professionals and consumers identify certified digital identity services.
- The initiative could reduce the need for buyers to prove their identity separately to multiple parties in a property transaction.
A new government-backed digital identity trust mark, UK CertifID, launches today, 1 September. This initiative could help reduce the number of repeated identity checks required during property transactions.
Digital Verification Service (DVS) providers that meet specified standards can now use the UK CertifID trust mark. This aims to assist property professionals and consumers in identifying certified digital identity services.
Chris Williams, founder of Novus Strategy, believes that verified digital identities could reduce duplication, potentially speeding up sales progression and helping to reduce transaction fall-throughs. The Office for Digital Identities and Attributes (OfDIA) states that using the trust mark will be optional for DVS providers.
Why this matters: The new trust mark could have implications across the residential property and mortgage sectors by potentially streamlining identity verification.
What this means for you: If you are buying a home, this initiative could mean fewer repeated identity checks to different parties involved in the transaction.