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OpenAI rebrands datacentres as 'compute campuses'

The tech industry is trying to improve the image of resource-guzzling datacentres by renaming them. OpenAI has chosen the term 'compute campus' to describe these centres.

  • Datacentres are unpopular due to their high energy consumption and cost
  • OpenAI has rebranded datacentres as 'compute campuses'
  • The tech industry is trying to improve its image by renaming datacentres

The tech industry is trying to improve the image of resource-guzzling datacentres by renaming them. OpenAI, a leading AI research company, has chosen the term 'compute campus' to describe these centres. This move comes as people around the world are increasingly nervous about AI and datacentres are becoming a major talking point in the US midterms.

Why this matters: The rebranding of datacentres may be an attempt to distract from the industry's real issues, such as high energy consumption and cost.

What this means for you: You may see more datacentres being built in your area, but their impact on the environment and local communities remains a concern.

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