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Over a third of UK estate agents miss key proposal window

More than one in three estate agency proposals are sent after a six-hour window linked to higher instruction conversion rates, according to new research.

  • 35.9% of proposals were delivered more than six working hours after a valuation appointment.
  • Proposals sent within six working hours are 73% more likely to convert into an instruction than those sent after 24 hours.
  • The North West had the fastest median turnaround at 2 hours 41 minutes, while Scotland was slowest at 5 hours 21 minutes.

Research from property technology firm Acaboom, analysing over 123,000 market appraisal proposals from the first half of 2026, indicates that 35.9% of these proposals were sent more than six working hours after a valuation appointment. This timeframe is associated with a lower likelihood of converting into an instruction.

Previous analysis by Acaboom found that proposals delivered within six working hours are 73% more likely to secure an instruction compared to those sent more than 24 hours later. The study also revealed that 18.2% of proposals took over two working days to arrive, with 3.9% not sent until more than five working days after the appointment.

Regional variations were observed, with the North West recording the fastest median turnaround time of 2 hours and 41 minutes. In contrast, Scotland had the slowest median time, with proposals typically taking 5 hours and 21 minutes to reach prospective clients.

Why this matters: The timing of proposals can influence homeowners' decisions, particularly as many seek valuations from multiple agents in a competitive market.

What this means for you: If you are selling a property, the speed at which an estate agent sends their proposal after a valuation could be a factor in their ability to secure new business.

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