Overly polished property marketing may undermine consumer trust
UKPulse Property Desk
Estate agents aiming for perfection in their marketing could be eroding consumer trust, according to an analysis of psychological research and recent consumer studies.
- Analysis of psychological research and consumer studies suggests overly polished property marketing may undermine trust.
- Property consultant Toby Martin highlighted research on authenticity in property marketing.
Estate agents who strive for perfection in their marketing strategies may be inadvertently damaging consumer trust, according to an analysis of psychological research and recent consumer studies. The research examined the role of authenticity in property marketing.
Property consultant Toby Martin has drawn attention to research indicating that highly polished presentations, which include AI-generated content, could be a contributing factor to this issue.