The estate and letting agency sector is bracing itself for a seismic shift as artificial intelligence transforms the way property marketing operates. At the heart of this change is a conference taking place on 20 November at the University of Oxford, where industry professionals will gather to explore the practical applications of AI in agencies.
Organised by We Are Unchained, The Voice of the Agent Conference aims to provide evidence-based insights into the use of AI, as well as discussions on advertising effectiveness and brand growth strategies. This comes at a critical time for the sector, which is grappling with rapid technological advancements and potential process reforms that could alter market dynamics.
The conference builds upon an extensive research programme conducted throughout 2026, resulting in the publication of 12 reports covering topics including agency fees, marketing strategies, AI's role, recruitment challenges, regulatory frameworks, professional standards, and consumer behaviour patterns. This comprehensive research forms the foundation for the discussions planned at the Oxford event.
Speakers include Kate Faulkner, Christopher Watkin, Simon Gates, Jo Bourne, Danielle Nash, and Clare Yates, with further announcements expected. The programme will be hosted by David Mintz and filmed by PVS Media to ensure that valuable insights can reach a broader audience beyond those attending in person.
Early bird tickets are currently available for the conference, which serves as the annual culmination of the Voice of the Agent research initiative dedicated to providing quantitative analysis of trends impacting the estate and letting agency sector. This sector has experienced significant transformation in recent years, compounded by shifts in mortgage market conditions, making data-driven discussions particularly timely and relevant.
The organisers have confirmed their intention to make filmed sessions accessible to the wider industry following the conference, extending the reach of its content and allowing more professionals across the UK to benefit from expert discussions and research findings presented at the University of Oxford.