A study by business growth consultancy Growth Animals indicates that personality traits could be more crucial than experience for thriving in estate agency. The research, developed with personality author David Hodgson and inspired by Carl Jung, suggests the industry consistently attracts highly extroverted, relationship-driven individuals who enjoy high-pressure settings.
According to Growth Animals, many successful agents exhibit traits associated with its “Panther” personality type, described as confident, persuasive, and skilled in building relationships and negotiating deals. Chris Thornhill, founder of Growth Animals, stated that this combination of people skills, resilience, and decisiveness makes this personality type well-suited to the profession.
However, the research also suggests that these same personalities may find the administrative aspects of the job less appealing. Growth Animals believes that understanding these personality types can assist agency owners in recruiting, developing, and retaining staff by aligning individuals with roles that match their natural strengths.