With summer in full swing, holidaymakers seeking a budget-friendly escape to the British coast can find attractive deals on Premier Inn rooms, with prices starting from as little as £55 per night in popular seaside towns this August. While the hotel chain advertises savings of up to 30% on August stays, the real trick to unlocking these lower prices lies in how you search and the type of room rate you select.
Analysis of Premier Inn's offerings for August 2026 reveals double rooms available for £55 per night in key destinations such as Blackpool (Beach), Bournemouth, and Torquay Harbour. Even weekend dates, typically Sundays, were found at this competitive price. For those looking at some of the UK's most highly-rated seaside spots, rooms in places like St Davids, Pembrokeshire, a top-ten ranked destination, were available from £61. Meanwhile, Bude in Cornwall, celebrated as the best seaside spot in Cornwall and Devon by visitors, offered stays from £71.
Finding these deals requires a specific approach. Travellers should utilise the Premier Inn price finder tool, entering their desired town or region. After selecting August, users can scroll the price slider to identify the cheapest nightly rates. It's crucial to note that once a price is clicked, the higher 'flex' room rate is often auto-selected. To secure the best savings, customers must scroll down and choose the cheaper standard or 'non-flex' room rates. Before booking, it's also advisable to check the hotel's exact location on a map, especially in larger cities where multiple Premier Inn properties might exist, some on the outskirts.
It's important to understand the terms associated with these lower prices. The standard room rate, while cheaper, is non-refundable. However, customers do have the option to amend their booking dates up to 1pm on the day of arrival. An even cheaper 'non-flex' rate exists, which does not include this amendment option. For families, children under 16 can often eat breakfast for free with a paying adult, though for adults travelling without children, local cafes or pubs might offer better value than the additional £10 per person for breakfast. Most of the cheapest rates are typically found when booking 14 days or more in advance.
While Premier Inn consistently receives high ratings from guests for comfort, particularly bed quality, it is no longer a Which? Recommended Provider. Some consumers suggest that other hotel chains may now offer better overall value for money. For instance, Wetherspoon Hotels, despite having fewer properties, often provides even more competitive rates, making it another option for those seeking truly budget-friendly accommodation.