The Property Franchise Group (TPFG) has acquired a 25% stake in conversational AI platform Enteka Ai for £900,000. This investment includes £900,000 for a 15% equity interest, with an additional 10% stake issued upfront, subject to forfeiture conditions linked to a three-year commercial agreement.
Enteka Ai is currently operational across more than 210 TPFG offices, including branches within Belvoir, EweMove, Hunters, Martin & Co, Northwood, and Whitegates. The platform is also used by Brook Financial Services.
The AI platform is designed for estate agents and mortgage brokers, handling enquiries across multiple channels such as telephone, email, SMS, WhatsApp, and live chat. Its functions include lead capture and qualification, appointment arrangement, and identifying cross-selling opportunities.
Gareth Samples, chief executive of TPFG, stated that the investment reflects the company’s commitment to delivering value for franchisees. He added that early adoption across the network could create a "first-mover at scale advantage."
Enteka Ai will remain an independent business and will continue to supply estate agencies and mortgage brokers outside the TPFG network.