The rumble of thunder has been building in US cricket circles, and now it's official: PwC, the global powerhouse, is unleashing its might with a major sponsorship deal that will send shockwaves through the sport. The Texas Super Kings, one of the top teams in Major League Cricket (MLC), has struck gold with PwC as its new sleeve partner – a partnership that promises to turbocharge the game's growth across America.
For Rob Bladwin, PwC's man on the ground, it's all about investing in the communities they serve. "This deal is a no-brainer," he beams, highlighting the opportunity to support a sport that's gaining traction fast. Anurag Jain, the Indian-American businessman who's backing the Super Kings, couldn't agree more. "PwC is a globally respected brand that shares our values – performance, innovation, and long-term growth," he says, eyes shining with excitement. The partnership, he insists, will elevate cricket's profile across North America and take it to new heights.
The Texas Super Kings are one of six teams competing in MLC, a Twenty20 franchise competition that's been making waves since its launch. With the might of Indian cricket behind them – think sibling leagues in England and South Africa – these guys mean business. And with significant investment from Chennai Super Kings Cricket Limited (the owners of the highly successful IPL team), Ross Perot Jr., and Anurag Jain, you can bet your bottom dollar they're here to stay.
This latest sponsorship deal is just the icing on the cake for PwC's growing portfolio of sports affiliations. They've already made waves in Formula 1 (as consulting partner from 2025) and partnered with the San Francisco 49ers as their official digital consulting partner (also in 2025). It's clear: professional services organisations are hungry to get on board with high-profile sports teams, leveraging brand visibility and tapping into new markets.
And then there's cricket – a sport on the rise in North America. With top international players like Steve Smith taking the field, it's anyone's game. And with the LA28 Olympics just around the corner, featuring cricket for the first time, this is the perfect storm of excitement and opportunity. The Texas Super Kings' squad boasts some serious firepower – Faf Du Plessis, Adam Milne, and Hardus Viljoen are just a few of the big-hitters on board. This partnership promises to take US cricket to new heights – buckle up, folks, it's about to get interesting!