Real Chemistry, a prominent player in AI-driven insights and marketing for the healthcare and life sciences sectors, has announced the full integration of its recent acquisitions, Spring & Bond and Greater Than One, alongside its existing media and omnichannel practices. This strategic move creates a unified entity named Real Chemistry Media, designed to offer a comprehensive, technology-led approach to healthcare marketing.
The newly formed practice brings together approximately 450 media experts, supported by more than 150 data and analytics professionals. This consolidation is intended to address the evolving demands of healthcare brands for more interconnected, personalised, and data-driven customer engagement solutions, delivered at scale. Kevin Johnson, Group President and Managing Partner of Real Chemistry, highlighted that the integration is designed to meet the growing demand for advanced engagement strategies within the healthcare industry.
A core element of Real Chemistry Media's forward-looking strategy is its proprietary omnichannel orchestration platform. This platform is engineered to facilitate real-time personalisation, enable 'next-best-action' deployment, and provide closed-loop measurement for marketing campaigns. To further enhance the platform's capabilities and ensure scalability, Real Chemistry Media is collaborating with Amazon Web Services (AWS) to expand its deployment using AWS's cloud and artificial intelligence services, including Amazon SageMaker.
Elizabeth Beringer, President of Real Chemistry Media, who founded Spring & Bond, emphasised that traditional media agencies are not adequately equipped for the rapid technological advancements in omnichannel activation. She stated that the pace of change in the industry and client expectations necessitate a fundamentally different model, positioning Real Chemistry Media to proactively build the future of healthcare engagement.
The leadership team for Real Chemistry Media comprises individuals with extensive experience in advertising technology and commercial modelling. Elizabeth Beringer leads as President, Amanda Powers-Han serves as Chief Commercial Officer, Jeff O'Connell as Chief Technology Officer, and Preston Taylor as Chief Operating Officer for Real Chemistry’s broader media and omnichannel activation practice. Their combined expertise aims to steer the unified entity in developing innovative solutions for the healthcare marketing landscape.
Source: Businesswire