Sir David Beckham has received a £38.5m payout from his sports, fashion, and media business, DRJB Holdings. This follows record profits for the company, which were boosted by advertising partnerships in the lead-up to the 2026 Men's Football World Cup.
DRJB Holdings, which encompasses the Beckham brand, reported an almost £50m profit in 2025, marking a 46% increase compared to the previous year. Sales also saw a rise, moving from £72.2m to £84m.
The growth was driven by numerous advertising deals, including those with Bank of America, McDonald's, Verizon, and PepsiCo Lay's. Sir David was frequently featured in adverts during the summer's World Cup, with his image appearing in campaigns for Stella Artois, Home Depot, and Lay's crisps in the US.
Beyond advertising, revenues at DRJB were also supported by the growth of Beckham's health supplements business. Additionally, Sir David launched menswear collections for Hugo Boss, Adidas Predator football boots, and an eyewear range with Safilo last year.
DRJB paid its shareholders £38.9m, followed by a special £46.6m payment after the financial year concluded. Sir David's share of these dividends was approximately £38.5m, reflecting his ownership stake in the company. The remaining portion of DRJB is owned by New York-based Authentic Brands Group.