The billionaire behind Starbucks in South Korea has issued a public apology following a backlash against a recent advert.
Suh Kyung-bae, the chairman of SPC Group, which operates Starbucks in South Korea, apologised for the marketing campaign, stating that it did not meet the company's high standards.
The campaign, which featured a young girl holding a Starbucks cup, has sparked widespread criticism in South Korea, with many accusing the company of being insensitive and promoting a negative stereotype.
The apology comes as the company faces intense scrutiny, with many calling for a boycott of Starbucks in South Korea.
SPC Group has said that it will review its marketing strategy to ensure that future campaigns are more sensitive to local culture and values.
The controversy has raised questions about the responsibility of multinational companies to respect local customs and traditions.