Champions League referees will display sleeve patches advertising the German workwear brand Strauss after the company became UEFA's first dedicated refereeing sponsor. The three-year agreement, announced today, will commence next week with the start of the competition's league phase.
This partnership extends beyond the men's Champions League to include the Women's Champions League, Europa League, Conference League, Euro 2028, and Women's Euro 2029. Henning Strauss, CEO of Strauss, stated that the partnership was a "clear call from the start," noting that "referees are in the spotlight at the moment: they are more visible than ever."
Roberto Rosetti, UEFA refereeing director, welcomed Strauss, highlighting that the company "understands and values the work of match officials." As part of the partnership, customers will have the opportunity to watch a Champions League game live from the VAR remote centre in Nyon, Switzerland.