Nearly half of all student landlords are planning to market their properties later than has been traditional, following the implementation of the new Renters’ Rights Act. Research covering approximately 7,400 student properties indicates that 45% of landlords intend to significantly adjust their marketing timetables, a notable departure from long-standing practices within the sector.
Historically, student accommodation for the upcoming academic year would be advertised as early as October and November, almost a full year in advance. This established model provided landlords with a degree of certainty that their properties would be let well before students moved in. However, the new legislation introduces provisions that fundamentally alter this approach.
The primary driver for this change is Ground 4A, a new student possession ground within the Act. This provision prevents landlords from signing tenancy agreements more than six months before the tenancy start date if they wish to rely on this ground for regaining possession of the property. The research found that a substantial 73% of landlords intend to use Ground 4A, with 65% already aware that signing early tenancy agreements could compromise their ability to utilise this provision effectively.
While some landlords may still choose to market properties in the autumn, they would need to delay the actual signing of contracts until within the six-month window. This approach, however, presents various operational challenges, particularly concerning holding deposit rules, which limit how long prospective tenants can reserve a property without a full tenancy agreement. This creates uncertainty in bridging the gap between securing a student's interest and finalising a legally compliant tenancy.
Simon Thompson, director and founder of Accommodation for Students, commented on the findings, stating that the student lettings market has operated in a consistent manner for many years, with properties traditionally marketed almost a year in advance. He noted that the research suggests many landlords are now re-evaluating this long-held strategy to adapt to the new legislative landscape.
The implications suggest that while October and November may continue to be important months for students searching for accommodation, a greater proportion of properties could become available later in the academic year as landlords adjust their strategies. This change adds to broader shifts occurring across the private rental sector as operators adapt to evolving regulatory requirements.