Actor Sydney Sweeney's new advertisement for the sports prediction site Novig is drawing attention for its provocative nature. The ad features Sweeney adopting the attire of various sports, with her presentation designed to amplify erotic overtones.
The advertisement's approach has led to varied interpretations. Some observers suggest Sweeney's expressions in the ad convey a sense of delight in potentially upsetting people.
However, the ad has also faced criticism. Four-time Olympic gold medal-winning swimmer Ariarne Titmus stated on Instagram that the ad is "a kick in the face to every woman who had dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is – teamwork, friendship, dedication, excellence, unity."