Tech Giants Warned to Crack Down on Black Market Ads Ahead of World Cup
UKPulse Money Desk
The boss of the Betting and Gaming Council has written an open letter to tech platforms, warning them to take action against illegal betting adverts ahead of the FIFA Men's World Cup.
- Illegal gambling operators are targeting vulnerable people and those who have self-excluded from gambling
- Tech platforms have been urged to proactively remove illegal advertising before it reaches consumers
- The regulated industry argues that licensed firms offer protections not available on black market sites
The impending FIFA Men's World Cup is expected to generate a staggering £37.4bn in global wagers, with the Betting and Gaming Council (BGC) warning that black market operators are capitalising on this trend by exploiting social media, search engines, messaging services, and digital ad platforms to target British consumers.
According to an open letter seen by City AM, BGC chief executive Grainne Hurst has urged major tech platforms to crack down on these illicit activities, arguing that they have the tools to prevent black market operators from exploiting their systems.
The regulated industry, led by licensed firms, is required to implement stringent measures including age verification checks, safer gambling interventions, affordability protections, and self-exclusion schemes – in contrast to black market sites operating outside of UK rules.
Why this matters: This issue affects vulnerable people who may be targeted by illegal operators, and it is essential that tech platforms take action to protect them.
What this means for you: What this means for you: As a consumer, it is crucial to be aware of the potential risks associated with illegal gambling operators and to only use licensed firms. By supporting regulated businesses, you can ensure that you have access to safer gaming options.