Londoners are being urged to "Act Like A Friend" to fellow passengers facing sexual harassment on public transport, as part of a new campaign launched by Transport for London. The initiative encourages bystanders to support victims through non-confrontational methods rather than directly challenging perpetrators across the capital's tubes, buses and trains.
The campaign offers practical advice on how to help without escalating situations or putting interveners at risk. Passengers are encouraged to distract harassers, report incidents to staff or police, and offer comfort to victims through simple gestures like providing a seat or reassuring words. TfL emphasises the approach focuses on supporting those being targeted rather than confronting aggressors directly.
Posters bearing the "Act Like A Friend" message will appear prominently across the TfL network, including stations, trains and buses, alongside digital messaging to reach wider audiences. The campaign addresses ongoing challenges faced by transport operators in tackling anti-social behaviour, with sexual harassment remaining a significant concern for many passengers.
Valerie Shawcross, TfL's Commissioner for Public Transport, stressed the importance of community-led safety measures. Whilst TfL and British Transport Police remain committed to addressing these issues, she said passenger participation could make a substantial difference. The campaign aims to empower individuals to make positive interventions whilst protecting their own safety.
Developed alongside charities and organisations focused on women's safety and bystander intervention, the initiative reflects growing recognition that tackling sexual harassment requires multiple approaches. Combining enforcement with public awareness and education, the long-term goal is shifting social norms to create an environment where harassment isn't tolerated and victims receive support.