The Hundred 2026 season concludes with 7.5% broadcast audience growth
UKPulse Sport Desk
The 2026 Hundred tournament has concluded, reporting a 7.5% increase in average broadcast audience on Sky Sports and the BBC. Ticket sales reached approximately 550,000, marking the third-best campaign in six years.
- The 2026 Hundred tournament saw a 7.5% growth in average broadcast audience on Sky Sports and the BBC.
- Around 550,000 tickets were sold for the 2026 season, making it the third-best campaign in terms of ticket sales in the last six years.
- Digital engagement for The Hundred increased by 36%, with social channel views growing by 55%.
The 2026 Hundred tournament has concluded after 27 days, culminating in a sold-out Finals Day at Lord's. The season recorded a 7.5% increase in average broadcast audience on Sky Sports and the BBC.
Approximately 550,000 tickets were sold, making it the third-best campaign in terms of ticket sales over the past six years. The tournament also saw three new record attendances. Digital engagement for The Hundred rose by 36%, and views on social channels grew by 55%.
The Hundred aims to attract new audiences, including children and families. In 2026, 22% of tickets were purchased by under-16s, 40% by families, and 28% by women. Welsh Fire, following a joint venture agreement, reported record attendances for both men's and women's games in Wales, with ticket sales up almost 10% year-on-year.
Why this matters: The growth in broadcast audience and digital engagement suggests an expanding reach for The Hundred, particularly among new demographics like children and families.