Zoey Darnbrough, 26, is promoting the South of Scotland as an area rich in heritage and career opportunities. She has rapidly advanced within the Annandale Distillery near Annan, moving from a tour guide role to group tourism and events co-ordinator.
Ms Darnbrough, who studied heritage and tourism in Stirling, returned to Dumfries and Galloway for work. She highlights the region's castles, scenery, attractions, and accommodation, suggesting it offers similar appeal to the Highlands but in a quieter setting.
She also points to the relative affordability of property in the area compared to city prices. Ms Darnbrough, who was recently nominated for a "rising star" award at the South of Scotland Thistle Awards, hopes to encourage more young people to consider careers in heritage and tourism within the region.