Donald Trump's latest move has left many aghast: an AI-generated video featuring him as 'Dr Trump' accuses prominent Hollywood figures of suffering from what he calls 'Trump Derangement Syndrome'. The former US President's tactics are nothing new, but the use of artificial intelligence to create fake endorsements from celebrities such as Julia Roberts and Robert De Niro takes his brand of politics to a new level.
The 2-minute video, styled as a pharmaceutical advert, uses AI-animated avatars to depict well-known actors and personalities who have been vocal critics of Trump. These 'patients', including Whoopi Goldberg, Rosie O'Donnell, and John Leguizamo, are shown giving fake testimonials about the supposed benefits of Dr Trump's 'treatment plan'. For instance, a simulated O'Donnell says: 'I've been suffering for over a decade, and after listening to Dr Trump, I can see some results.' A fabricated testimonial from an AI-created Goldberg states: 'I really thought I was a lost cause; this was gonna affect me for the rest of my life. But after using the treatment plan, I can see a difference.'
The video's claims are, of course, entirely fabricated, but the tactic is not new to Trump's playbook. He has previously used AI-generated images and videos on his social media platforms, often with disastrous consequences. His attempt earlier this year to share an AI video depicting former President Barack Obama and Michelle as apes sparked widespread outrage.
As the use of AI-generated content becomes increasingly prevalent in politics, concerns about media authenticity and misinformation are growing louder. The impact is not limited to the US; the UK too has seen its fair share of controversies surrounding the spread of false information. As a nation that prides itself on its free press and robust democratic institutions, Britain must be vigilant in monitoring the use of such technology in public discourse.
The deployment of AI-generated content by politicians like Trump raises fundamental questions about the role of truth in public debate. In an era where fake news and disinformation threaten to erode trust in institutions, it is more crucial than ever that we hold our leaders accountable for their actions – and demand transparency about the sources behind their claims.