Uefa is set to commission an independent valuation of FIFA's World Cup sale plans. This move follows concerns that FIFA President Gianni Infantino agreed to sell the tournament's future profits to a private equity firm at a rate below market value.
The European governing body remains resolute despite Infantino's written apology to FIFA's 211 member associations on Tuesday, following crisis talks in Morocco. Uefa is continuing its push for his removal, with further scrutiny of the proposal, which Infantino belatedly admitted was "a mistake," forming part of their strategy.
The abandoned FIFA Forward Enterprise plan, which was dropped last week after four days, involved the sale of a 21% stake to Thrive Capital for $4.2 billion. Uefa played a crucial role in FIFA's U-turn, which was prompted by all 55 member associations threatening a boycott of the World Cup and other tournaments.
Uefa is now seeking to understand how the $20 billion valuation of FIFA's commercial assets was determined. Market analysts have suggested that $20 billion was a low valuation, especially as the proposal reportedly did not include provisions to prevent expansion and the creation of new tournaments.