The UK Government has launched a new THINK! campaign to educate motorists about the updated Highway Code rules, which came into effect on January 29, 2022.
The campaign, which is a partnership between the Department for Transport and the National Police Chiefs' Council, aims to raise awareness of the new rules and improve road safety.
The updated Highway Code includes new rules on pedestrian priority, junction arrangements, and the use of roundabouts, among others.
The THINK! campaign will feature a range of advertising and media activities, including television, radio, and social media adverts, to reach motorists across the UK.
The campaign is part of the Government's efforts to reduce road accidents and improve road safety, with a goal of reducing the number of people killed or seriously injured on UK roads by 50% by 2030.
The new Highway Code rules are also supported by a range of organisations, including the Royal Society for the Prevention of Accidents (ROSPA) and the Road Safety Foundation.