A new competition is encouraging UK residents to recount their most memorable European hiking adventures, with the best submission set to win a £200 voucher towards a Coolstays break. The initiative, designed to promote outdoor exploration, invites participants to share their top tips for discovering new landscapes on foot across the continent.
Organisers are looking for personal anecdotes and practical advice on European summer hikes. This includes a wide spectrum of experiences, from challenging multi-day mountain treks to more leisurely strolls along riversides or around picturesque lakes. The competition aims to capture the diverse beauty and accessibility of Europe's walking routes, catering to various fitness levels and preferences.
The entries will be judged by Tom Hall, a representative from the renowned travel guide publisher, Lonely Planet. His expertise in travel and destination discovery will be central to selecting the winning tip, which should not only be memorable but also offer valuable insight for prospective hikers. The prize of a £200 Coolstays voucher is intended to further facilitate future travel and leisure opportunities for the winner.
This competition taps into a growing interest among UK adults in active holidays and experiencing nature. Post-pandemic, many have sought opportunities for outdoor recreation and exploring destinations beyond traditional tourist hotspots. By focusing on hiking, the competition highlights a sustainable and engaging way to discover Europe's natural and cultural heritage.
The initiative also indirectly supports the travel and tourism sector by encouraging engagement with European destinations. As travel patterns continue to evolve, opportunities that combine leisure with active pursuits are gaining popularity. Such competitions can help to generate buzz and provide inspiration for future travel plans among the UK public.