Watches of Switzerland chief executive Brian Duffy has urged the next UK prime minister to scrap the tourist tax, a move he believes would benefit foreign visitors and contribute to the country's economic growth. Speaking to the press, Mr Duffy stressed the need for VAT-free shopping, which he claimed would make the UK a more attractive destination for tourists. He has requested a meeting with the next prime minister to discuss this proposal and explore the possibility of implementing it. The tourist tax, also known as the Tourist Tax Levy, was introduced in 2020 as a way to raise additional revenue for local authorities. However, it has been the subject of controversy, with many arguing that it is a deterrent to foreign visitors. Mr Duffy believes that scrapping the tax would be a positive move for the UK economy and would help to restore the country's reputation as a popular tourist destination.
The Watches of Switzerland group is one of the UK's leading luxury retailers, with a portfolio of high-end brands including Rolex, Patek Philippe, and Breitling. The company has a significant presence in the UK market, with several stores across the country. By calling for the tourist tax to be scrapped, Mr Duffy is highlighting the need for the UK government to take a more supportive approach to the tourism industry. He believes that this would not only benefit the economy but also help to create jobs and stimulate local growth.