Consumer champion Which? has published findings from its independent reviews of hundreds of supplements, indicating that high-quality options do not necessarily come at a premium price. The organisation's experts found that cheaper supplements frequently outperform more expensive alternatives, potentially offering superior dose levels, better bioavailability, or fewer fillers.
Among the highlighted products, a supermarket multivitamin priced under £5 was the sole product in its category to receive a Best Buy recommendation. This multivitamin was noted for containing all 23 key nutrients expected by the expert panel.
Other budget-friendly recommendations include a highly absorbable magnesium supplement, a £5 iron supplement that provides 100% of the UK's Nutrient Reference Value, and a creatine powder that scored top marks. Which? also identified gold-standard vitamin D drops, a probiotic with well-evidenced bacterial strains, and both whey and vegan protein powders that offer good value.
An affordable own-brand vitamin B12 supplement and a high-strength omega-3 supplement, described as one of the cheapest Best Buys based on daily dose, were also featured in the review.